Home Depot Launches ’Path to Pro’ Program Amid Skilled Labor Shortage
Home Depot (NYSE:HD) unveiled its 'Path to Pro' initiative in partnership with ServiceTitan, targeting the acute shortage of skilled tradespeople in the U.S. The program connects high school students with construction jobs, offering training and loyalty benefits for contractors. Despite the strategic move, HD shares dipped marginally during Thursday's session.
The trades industry faces a generational workforce gap, with 400,000 unfilled construction positions nationwide. ServiceTitan's CMO Brian Olshock emphasized the need for 'bold collaboration' to address the crisis. Home Depot's Pro Xtra plan now integrates with the platform, providing access to training resources and hiring tools.